Analytics and Optimization

At Horizon Marketing Group we understand how to leverage analytic data to provide our clients with actionable recommendations to improve the performance of their marketing campaigns. Our analytics and optimization team is lead and staffed by certified analytics professionals. We use a variety of methods to closely monitor campaign and website performance and make strategic adjustments when necessary.

Horizon Marketing Group uses Google analytics extensively

click here for a list of our analytic services

Horizon Marketing Group has been accredited by Microsoft adExcellence for expertise with the Microsoft adCenter.

Benchmarking & Planning
The starting point for our analytics projects is goals review and benchmarking, encompassing all elements of your online and offline marketing campaigns. From this analysis we develop and implement a comprehensive multi-channel tracking plan to monitor the effectiveness of each campaign in driving interest and resulting conversions.

Implementation
This involves implementation and testing of the agreed upon tracking plan across multiple channels. It also includes customization of agreed upon analytics software tools and design and creation of custom reporting.

Optimization
We closely key monitor campaign performance metrics, analyze relative to industry benchmarks and generate and implement recommendations to optimize campaign performance. Optimization is a continuing process of review, analysis and refinement.

For more information about Analytics and Search Engine Optimization check out our The KeyWord – Search Engine Insight.