ePR, or electronic public relations, can be an effective tool to drive the volume and tone of coverage given to your brand or company online. Our ePR practice revolves around the concept of having every piece of content work as hard as it can for you. We focus on inserting our clients into relevant, industry-specific conversations using news as its anchor. Horizon will work with you to identify the most effective way to reach your target audiences with well-written press releases especially optimized for search optimization. While it is always important to reach reporters, editors and analysts covering your business or industry, there are significant opportunities for your release to reach search engines, media indices, bloggers and other influential targets within the social media sphere. It is important for such releases to be crafted with these targets in mind. Horizon can write ePR releases for you or guide you in writing releases which we will distribute on your behalf.
Click here to learn how we successfully leveraged headline news to garner national attention and influence public opinion for our client.
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