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Carter's : Email Managed Services



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Founded in 1865, Carter's is the number one children's brand, selling over 10 products for every child born in the U.S. Carter's makes clothing for children from newborn through size 7: baby, sleepwear, playclothes and accessories. They pride themselves on providing trusted products they call, "super comfy, easy care, adorable and don't break the bank."

Peer360 delivers this message by using Carter's creative pieces to announce their bi-monthly promotions via email. Peer360's WebLetter tool has allowed Carter's to replace the majority of direct mail initiatives with email broadcasts. This has resulted in substantial savings on direct mail advertising costs. In addition, Carter's enlists our Managed Services team to provide list services and maintenance.